Elbow have come through with a tight visual accompaniment for their new album in the music video for “Gentle Storm”. Directed by the iconic Kevin Godley, the short revisits his 1985 video “Cry” (by Godley and Creme), a throwback inspired by Elbow’s Guy Garvey.
“”Gentle Storm” reminded me of something but I couldn’t work it out,” he’s said. “When I worked out it was “Cry” I asked the rest of the band if they remembered the video cos it was such a seismic event as a kid. Pete and Mark did but Craig didn’t and I realised that a lot of people wouldn’t know the track or the video even though they were BOTH so important to me. So Kevin Godley is a Prestwich boy and so am I so I thought, “I’ll be a cheeky bastard and get in touch with him and see if he is up for doing it again for our track.” It was amazing that he was up for it.”
The single is taken from the band’s new album Little Fictions, out this week!